Supporting Our Innovators

In today’s fast evolving world, the way we purchase a new quality bike is changing. The traditional approach of visiting multiple shops to find the bike that suits your needs is over and more time is spent reviewing every element and building a bike to match your riding. However, having a trusted advisor – such as a good quality bike mechanic – is still important for most.

With six successful years as an Aro Valley staple, and four as a Santa Cruz, Juliana and Ibis agent, Wellington-based shop Dirt Merchants is moving back to its roots – from May 2018, Dirt Merchants will be a mobile van service.

Owner James Duncan, an experienced and professional mechanic, is looking forward to spending more time on the tools.

“It was always my dream to open a bike shop and build a profile as a quality bike mechanic, so it’s been humbling to see that dream become a reality,” says James. “However, managing a business, a shopfront and staff means that, these days, I spend most of my time in front of a computer.

“I really want to get back on the tools, and make servicing more convenient for customers while still offering personalised service, so this seems like the right solution.”
James believes this approach will enhance the customer experience for those purchasing a new Santa Cruz, Juliana or Ibis.

“In addition to providing advice and service, as I’ve traditionally done, the mobile set-up will allow me to deliver new builds to a location that’s most convenient for the customer. This could be a home, an office or, better yet, a local trail bike park where I can help with bike fit and suspension setting pre and post test ride.”

James Duncan Dirt Merchants.jpg

Hyperformance Hardware director Mike Stylianou says he’s confident that James, his customers and Wellington will embrace the change.

“Wellington is a city that evolves fast and embraces entrepreneurial ventures, especially when it’s headed by someone they know and trust,” says Mike. “James is a passionate mountain biker and has proven his ability as a business owner and as a competent bike mechanic and we’re stoked to being part of this new and innovative approach to bike servicing.”