The Original Women’s Mountain Bike Spring Challenge Exclusive Deals

We're stoked to be part of the Spring Challenge all women adventure race again this year as the official bike sponsor. We know you are out there in the cold training hard and we think you deserve a reward for that. We've put together a couple of super Juliana bike deals to brighten up those winter days.


Juliana Furtado C Custom Bike

FOX Float Performance 130 Shock | FOX 34 Performance 130 Fork | SRAM NX Eagle 1 x 12 Drive Train | SRAM Level T Brakes | Raceface (Eastern) AR27 Rims w Novatec Hub 27.5 wheelset.

Extra Small size. 1 Only

NOW $5,645 (RRP was $6,899)


Roubion C Custom Bike

FOX Float Performance 150 Shock | FOX 36 Factory Kashima 160 Fork | SRAM GX Eagle 1 x 12 Drive Train | SRAM Guide R Brakes, Rockshox Reverb seat post | Raceface (Easten) AR27 Rims w Novatec Hub 27.5 wheelset.

Medium size.

SOLD - Ask us about other Juliana Roubion Options


FOX Float Performance Elite DPS 110 Shock | FOX 34 Float Performance Elite 120 Fork | SRAM X01 Eagle 1 x 12 Drive Train w. SRAM X1 DUB Crank | SRAM Level TLM Brakes | Rockshox Reverb seat post | Raceface ARC27 w. DTSwiss350 hub 29 wheelset.

Size Small.

NOW $9,550 (RRP was $11,835)


Strega CC - Frame Only

RockShox Super Deluxe RCT 170mm Shock.

Probably a bit OTT to ride in your Spring Challenge, the Strega is definitely the bike to unleash on gravity fueled knarl. The Strega has been designed to pedal too, and will surprise you in its ability to climb to the start of your favorite descents and you will find it as spellbinding on the trail as it is in the bike park.

Ask about built kit options and a 170mm Fork to suit.

Extra Small Size. 1 Only

NOW $4,450 (RRP was $5,460)

Ask about other Juliana Bicycle options at participating dealers.

QUEENSTOWN:  Arrow Bicycles, 03-409 8140
CHRISTCHURCH: Scotty Browns, 03 366 3773
NELSON: Hyperformance Hardware, 021 896 724

WELLINGTON: Cycle Science, 04 589 2822.Dirt Merchants, 04 385 0398
ROTORUA: Bike Culture, 07 343 9372
AUCKLAND:Lewis & Co, 09 600 3000

Why Juliana?

A BIKE THAT FITS - Fit is everything. That's why we use proven geometries to meet the demands of riders on the trails they ride, regardless of their X or Y chromosomes. Our bikes feature low standover heights and are available in a range of sizes, from X-Small to Large. We don't believe in "Women-Specific Geometry"- here's why.

A BIKE THAT PERFORMS - We have custom VPP (Virtual Pivot Point) suspension tunes that are based on our research of what suits a Juliana rider best, and tested by our female developers. That same feedback drives premium build specs that keep our bikes light and right for those who ride them. Let us share what we’ve learned so far.

A BIKE THAT INSPIRES - We set our own agenda. You can see this in the bold aesthetic and attention to detail on our bikes. But beyond the product is where our agenda really comes to life. Juliana is about bringing like-minded riders together to share their vision of what mountain biking means to women, and we’re encouraging everyone to get involved.

A BIKE FOR LIFE - Designed, tested, and hand built by Santa Cruz Bicycles in California, every Juliana is in it for the long haul. We honor your investment with a lifetime frame warranty. This includes a lifetime bearing replacement program that ensures your Juliana runs like new, year after year. Sound too good to be true? Here’s proof.

All Bikes come with the Juliana / Santa Cruz Bicycle Lifetime Frame and Bearing Warranty. Offer is for Spring Challenge participants only through Participating Dealers. Spring Challenge Entry Confirmation email must be shown at purchase. Offer available in New Zealand only and only while NZ stocks last. Photographs are indicative only and some parts may differ as described. This offer is limited to the numbers and models in descriptions above, availability was correct as at 01-5-2019.

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