Carbon Carbon Carbon Carbon...Carbon Chameleon

Carbon Carbon Carbon Carbon...Carbon Chameleon

The tin lizard has ascended the evolutionary ladder and is now a fully-imagined carbon fiber creature. It’s Darwinism in action.

Santa Cruz took the fun-loving, shreddy spirit and adjustability of the beloved aluminum Chameleon but evolved it into a lighter, faster, more advanced species. It’s a do-it-all hardtail that is as happy making the most of backyard booter (mis)adventures as it is fully-loaded with camp gear and a color-matched dangle mug.

Speaking of color-matched, the custom blue Hope hubs and headset on the SE kit make this reptile stand out from the crowd.

Spring Challenge and Juliana Exclusive Deals

Spring Challenge and Juliana Exclusive Deals

We're stoked to be part of the Spring Challenge all women adventure race again this year as the official bike sponsor. We know you are out there in the cold training hard and we think you deserve a reward for that.  We've put together a couple of super Juliana bike deals to brighten up those winter days.

2018 NZ National Mountain Bike Championships

2018 NZ National Mountain Bike Championships

The 2018 New Zealand National Champs were held in Wanaka (XCO) and Cardrona (DHI) on the 24th and 25th of March. The Hyperformance athletes who attended were rewarded with incredible courses to compete on. The stage was set in the dramatic Queenstown and surrounding lakes high country for champions to be crowned. Find out how Finn Hawkesby - Brown, Boaz Hebblethwaite, Amy Cole and Rebecca Hufflet faired...

Supporting Our Innovators

Supporting Our Innovators

In today’s fast evolving world, the way we purchase a new quality bike is changing. The traditional approach of visiting multiple shops to find the bike that suits your needs is over and more time is spent reviewing every element and building a bike to match your riding. However, having a trusted advisor – such as a good quality bike mechanic – is still important for most.

With six successful years as an Aro Valley staple, and four as a Santa Cruz, Juliana and Ibis agent, Wellington-based shop Dirt Merchants is moving back to its roots – from May 2018, Dirt Merchants will be a mobile van service.