Spring Challenge and Juliana Exclusive Deals

Spring Challenge and Juliana Exclusive Deals

We're stoked to be part of the Spring Challenge all women adventure race again this year as the official bike sponsor. We know you are out there in the cold training hard and we think you deserve a reward for that.  We've put together a couple of super Juliana bike deals to brighten up those winter days.

Supporting Our Innovators

Supporting Our Innovators

In today’s fast evolving world, the way we purchase a new quality bike is changing. The traditional approach of visiting multiple shops to find the bike that suits your needs is over and more time is spent reviewing every element and building a bike to match your riding. However, having a trusted advisor – such as a good quality bike mechanic – is still important for most.

With six successful years as an Aro Valley staple, and four as a Santa Cruz, Juliana and Ibis agent, Wellington-based shop Dirt Merchants is moving back to its roots – from May 2018, Dirt Merchants will be a mobile van service.

Santa Cruz Bike Archive

Santa Cruz Bike Archive

Santa Cruz Bicycles now have an extensive Bike Archive with exploded diagrams of all parts and instructions for maintenance and replacement.

This is a pretty handy tool when bikes from the very first produced by Santa Cruz in 1994 and Juliana Bicycles in 1999 are still going strong on the trails.

We carry most parts in stock (test us on your Tazmon).

Santa Cruz Reserve carbon wheels have landed

Santa Cruz Reserve carbon wheels have landed

The Santa Cruz Reserve carbon wheel is designed to be the strongest and most reliable wheel on the market.

Designed, proto-typed and tested in the new Santa Cruz (in-house) carbon lab.

  • Lifetime warranty
  • Extensive R&D process, incorporating both lab and field testing
  • Carbon material strategically distributed through out the rim, namely the bead and spoke eyelets to ensure reliability and weight savings 
  • On average 35% stronger than competitors products during lab testing
  • Two hub options (DT Swiss and Industry 9)